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Spotlight: The Van Winkles of Pappy & Company

This Derby season, we’re thrilled to welcome the Van Winkle triplets—founders of Pappy & Company, a lifestyle brand inspired by their family’s rich bourbon legacy. While their grandparents were known for throwing grand Derby Day soirées, the sisters are offering a modern take on the tradition.

With their signature mix of Southern charm and effortless entertaining, the Van Winkle sisters outline how to host a cozy, at-home Derby gathering that still tips its hat to the elegance of years past. From simple sips and savory bites to subtle touches of tradition, they’re sharing everything you need to celebrate in true Pappy & Company style.

Derby Parties of the Past

When we think about how we celebrate Derby today versus how our grandparents and great grandparents did, it’s drastically different—but no less meaningful. 

Our Aunt Sally tells it best in her book, But Always Fine Bourbon, quoting their Aunt Rip. She writes, “Mother and Daddy would entertain all their friends from the Bluegrass at a big brunch at the house on Derby Day. It was always quite a party.” That party, which became a Louisville tradition over the years, actually started as what the Van Winkles called a “Mint Julep Party”—and it was even featured in the May 24, 1937 issue of Life magazine.

Even back then, Life Goes to a Party recognized that Derby was about more than just a horse race. The article said it “furnished an excellent excuse for many convivial trimmings, which have only a nebulous connection with the event motivating them.” Photographers captured what they called the “pleasant scene of hospitable preparation” in Nana and Pappy’s kitchen, where “trayful after trayful” of silver julep cups were readied for appreciative guests, who lounged in the more formal parts of the house.

Life even shared the family’s Mint Julep recipe, courtesy of the Stitzel-Weller distillery. It insisted on using only 17-year-old Old Fitzgerald or Old Mammoth Cave bourbon: “Put sugar and a bruised mint leaf at the bottom of the silver cup, pack with finely cracked ice to induce proper frosting, then stick in mint sprigs after two ounces of bourbon have been poured.” Except for the fine bourbon, it was a pretty relaxed recipe.

Nana was the quintessential hostess. Her Derby brunch was legendary. William, their longtime house staff, would serve the juleps in frosty silver cups, and the dining room table would be laden with traditional Kentucky fare: scrambled eggs, buttered grits, and beaten biscuits with country ham. Everyone came—close friends, business acquaintances, out-of-towners. It was an event.

One of my favorite stories, also shared in the book, took place the year after the Life article. Rip remembers, “Mother would get up really early and go into the garden barefoot in her kimono to cut flowers.” That year, their neighbors rented their house to a family from Kansas City—the Woolfs—whose horse was running in the Derby. Nana found a four-leaf clover in the yard and had William deliver it across the street on a silver tray with mint juleps and a note that read, “Put this under your horse’s saddle this afternoon and you’ll win the Derby.”

The year was 1938. The horse was Lawrin, the jockey was a young Eddie Arcaro, and the experts said they didn’t have a shot. But Mr. Woolf took the note seriously—and sure enough, Lawrin won, paying $19.20 on a $2 bet. The next day, Herbert Woolf walked across the street and gave the big red Derby rose garland to Nana—who Earl Wilson of The New York Times affectionately called “Mrs. Pappy Van Winkle” in his write-up.

These days, Derby Day rarely revolves around Churchill Downs. It’s become about gathering with friends who aren’t heading to the track, enjoying the weather (if we’re lucky), and setting up a comfy spot outside with a TV to catch the action. Derby Day is our chance to slow down, skip the hustle, and savor the nostalgic day. Our gatherings are casual, cozy, and a lot more informal and laid-back. But the heart of it is the same. We try to carry on their spirit of hospitality—making sure everyone feels welcome and at home. We still use their old menus for inspiration, and yes, we do break out the silver julep cups.

Tips for a Simple, Memorable Derby Day at Home:
    1. Keep Traditions Alive – Taking things from your past and making them relevant for today in your own way.
      Think back to your childhood Derby memories and bring them back. For us, it’s the food, the silver julep cups, creating a comfy space outdoors with a TV, and of course—the Derby pot.
    2. Make the Menu Easy, Fun, and Grazing-Friendly
      This is an all-day affair, so we like to keep food simple and snackable. Some of our favorites:
      • Deviled Eggs Every Which Way – Create a “Deviled Egg Bar” with fun toppings like smoked salmon, capers, kettle chips, caviar, crème fraîche, pickled onions, bacon, and chives.
      • Tenderloin on Buns or Country Ham on Biscuits
      • Benedictine and Pimento Cheese – As sandwiches and/or dips.
      • Make-Ahead Casserole – We would do a Hot Brown Casserole for nostalgia’s sake, it’s, hearty and delicious. Pop it in the oven late afternoon when everyone’s ready for something more filling. It’s also perfect for hosting friends later in the evening who went to the track and need a landing spot to fill their bellies from a long day of fun!
    3. Set Up Outdoors (Weather Permitting!)
      We love making a little outdoor living room—even if it means dragging the TV outside like we did as kids. Set up a bar using a folding table and cover it with a vintage quilt or white matelassé coverlet.
    4. Serve Proper Juleps
      If you’re going for the full Julep experience, use the original Stitzel Weller recipe above and get a block of ice to chip your own like they did back in the day. If that’s too much, buy a bag of pellet ice from Sonic.
      • Juleps – If you don’t have any and you want some, start collecting. When I was a young adult and newly married, I only had one sterling julep cup—it was a baby gift, engraved with my monogram and birth date. My husband Ed, who’s a very thoughtful gift giver, started adding to my collection over the years, giving them to me for special birthdays and anniversaries. We were young and not in a place to splurge on sterling silver, so he’d find them on eBay with engravings already on them, which made them much more affordable. Now my collection includes a very quirky assortment of engravings—everything from Livestock Judging Contest to Bourbon Beef Show 1961. And remember, julep cups aren’t just for cocktails. They make great little vessels for flowers, fresh mint, or even utensils.
    5. Don’t Forget the Derby Pot
      This is our version of betting. Print out a list of the horses, or clip them from the paper like Mom and Dad did. Have everyone draw a name from a bowl—$5 (or $1 for kids) per entry. Winner takes the pot!
    6. Easy, Seasonal Flowers
      You don’t have to go to the florist. Just clip some blooms or greenery from your yard—or your neighbor’s (with permission, of course). Mint is perfect this time of year and does double duty as garnish and decoration when arranged in julep cups.
    7. Come As You Are
      If you want an excuse to dress up, go for it! But if you’d rather skip the whole production, stay in your “play clothes” as we say, and enjoy the day as it comes. You don’t need a big hat to celebrate Derby—just a sense of tradition and some good old-fashioned hospitality

Finally, what are some exciting projects or new ventures you’re working on at Pappy & Co.?

We’re thrilled to have recently brought on our partner, Jason Cohen, a master bourbon barrel craftsman, to help expand our barrel-made line. His incredible skill working with reclaimed bourbon barrel wood, combined with the significance of our barrels and our design approach—taking something old and reimagining it for modern life—has been a huge part of our success at Pappy & Company. Having this in-house woodworking shop is truly a dream come true. It fuels our entrepreneurial spirit and allows us to keep honoring our heritage in fresh, meaningful ways we’re excited to share with all of you.

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